Are You the Face of Your Business? You Shouldn’t Be — These 3 Practices Can Help You Change Your Branding

In a smaller organization, the owner is often the “face” of the business. But while it is flattering to be […]

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business […]

6 Time-Saving Features on Hiring Platforms

Hiring managers and recruiters are constantly seeking ways to streamline their processes and save valuable time. Fortunately, modern hiring platforms […]

7 Proven Strategies to Rehabilitate Your Shattered Online Image

Rehabilitating a shattered online image is more than just fixing things — it’s about taking back control over your story. […]

Why Super Bowl Commercials Are the Ultimate Marketing Play

By studying the tactics of the most impactful Super Bowl ads of the past, companies can strategize how to appeal […]